Avid broadcast environment
ITV has partnered with Avid(R) (Nasdaq: AVID) to deliver leading edge functionality in its news editing, storage and publishing systems for both ITV Regional News and ITV National News, through a new subscription deal.
ITV News is the largest commercial news broadcaster in the UK, producing national and regional news bulletins on terrestrial TV and online through ITVX, for both live streaming and catch-up.
ITV News is the brand name used by ITV for its daily news programmes. ITV produces its content for Nations and Regions, with ITN (part-owned by ITV) producing its National Network service. ITN also produces news programming for Channel 4 and Channel 5 in the UK.
The new subscription agreement will see Avid deliver an upgraded newsroom production system to serve ITV News’ entire output across all its locations and services, supporting ITV News broadcast services along with its online service, ITVX.
While enabling story and rundown-based outputs, the project will offer a single consistent interface to key news production roles, and allow teams to freely create, collaborate and exchange planning data, stories, rundowns and content across all ITV regions and ITN. The new system ensures reliability, which is paramount to ITV’s operation, and gives ITV’s editors, producers, journalists, assistants and other workflow contributors continuous access to the latest Avid functionality from wherever they choose to work.
ITV will benefit from Avid’s full suite of newsroom solutions on a subscription basis. These include Avid NEXIS(R) F-Series storage, MediaCentral(TM) Newsroom Management (iNEWS(R)) and FastServe(R)