Digital transformation is a broad topic. Philippe and Annelies narrow the scope to three levels:
1. Boost internal efficiency
Digital transformation improves the way of working, freeing up time for employees to focus on things that create true long-term value, like innovation, says Philippe: “Look at approval flows, for instance. Instead of waiting for each other’s approval, with digitization, several people are invited to approve a document or a process at the same time. That helps to speed things up.”
As digital transformation drives efficiency, it also helps cut costs, “which, of course, is often a key driver to boost digital transformation,” Philippe admits.
2. Enhance the customer experience
Digitization means you can offer customer self-service capabilities via a user-friendly portal, empowering customers to track orders and create quotes themselves. Or you can capture customer data to get insights in customers’ behavior and needs, leading to personalized customer experiences.
“Improving the quality of products is an important driver for digital transformation,” Annelies adds. Here too, data helps to get insights – as a starting point for improvements.
3. Enable new business models
Digitizing our processes will also change the way we do business. “New business models could help us win in new markets,” says Philippe. He does, however, admit that Barco is still at the beginning of the learning curve in that area.